The brand was inspired by the founder's study abroad in Amsterdam, a freedom that was completely different from her family of origin, a spiritual liberation from the inside out.

From that moment on, she created this website so that more people, can explore themselves, can look at their bodies positively, both strengths and weaknesses, can love themselves more, and only those who love themselves can feel the love of others better.

We truly believe everyone should love you first before fall in love with others. Also we want to teach people how to love and to be safe during sex.

We develop unique, innovative sex toys and sexual wellbeing products, and have teamed up with some of the most fun and exciting brands out there to bring you the very best of sexual happiness.